Performance marketing struts around like a peacock in a disco ball jacket, convinced it's the unrivalled superstar of business and economics. It's like the friend who brags about their avocado toast recipe at every brunch, oblivious to eye rolls. But to the uninitiated, it's the Rubik's Cube of confusion, the Sudoku of stress, and the emoji of bewilderment. Non-marketers look at it like a magician's card trick - they have no clue how it works, but they're pretty sure it's just smoke, mirrors, and a healthy dose of unicorn tears.